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Logo of Theraday with a green ribbon and tagline

THERADAY™ is not a birthday.

It is a living legacy, an annual movement, and a cultural marker.

Launched on Julia Besner’s birthday, THERADAY™ becomes Julia’s Day and a day for everyone.

It represents:

  • Legacy (Julia’s impact lives forward, not backward)
  • Mission (why Therasage exists)
  • Empowerment (healing belongs in every home)
  • Awareness (how far Lyme understanding has come and how far it still must go)

This is not rememberance. This is continuation.

Timeline of Lyme disease history and significant events related to its research.
Timeline of Lyme disease awareness and its impacts from 2015 to 2024.
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